Last Updated: 10 October 2018

BEM (“BEM”, “we”, “us”, “our”) recognizes the importance of privacy. BEM will manage your Personal Data collected through the websites located at https://www.bem.brussels/, the mobile applications, and the affiliated websites owned by BEM (collectively “Website”) based on BEM belief of respect for the individual and in accordance with this Privacy Policy.

BY USING THE WEBSITE IN ANY WAY, INCLUDING NAMELY BROWSING, PURCHASING AND USING ANY OF THE SERVICES PROVIDED THROUGH THE WEBSITE, OR BY SUBMITTING ANY PERSONAL DATA, YOU AGREE TO THE BEM PRIVACY POLICY (“Privacy Policy”). If you do not agree with this Privacy Policy, please do not provide Personal Data and please do not use the Website. All terms in this Privacy Policy shall have the meaning attributed to them in BEM Terms of Use.

1.    Personal Data Collection

We collect Personal Data about the Users (“User”, “you”, “your”). We collect Personal Data to provide the services you request, to improve the User’s interaction with BEM, and to communicate with you about services, promotions and contests. We try to limit the collected information to support the intended purpose of collection.

1.1 When We Collect Personal Data

We collect Personal Data when you:

  • Subscribe to the newsletter;

  • Request customer service or contact us;

  • Submit Personal Data as a volunteer;

  • Otherwise submit Personal Data to BEM.

The Personal Data we collect may include authentication information (including namely but not exclusively username and encrypted access credentials) of your email accounts, contact information, Your name, phone number and email address.

1.2 Purposes of Processing

BEM processes Personal Data for the following purposes and based on the following legal grounds:


For the performance of BEM services: Consultation and use of the Website. This element covers all technical and commercial processes required to carry-out user requests



Processing is necessary to perform a contract with the User, or in order to conclude one


To improve the Website, personalize the user experience, and enhance user interactions with the Site


Processing is based on BEM’s legitimate interest to conduct its business, improve its product and service offerings, and facilitate communication



Promotional communications (newsletter)



Processing is based on your consent


To provide customer service and ensure the security of our operations


Processing is necessary to perform a contract with the User, or in order to conclude one and/or based on your consent, and,

Processing is based on the legal obligation to ensure the confidentiality of processing and BEM’s legitimate interest to secure its operations



To enable communication with volunteers



Processing is necessary for BEM to conduct its business, and facilitate communication



To accomplish these purposes, we may combine personal and usage information we collect.

The Personal Data requested with regard to the creation and use of a user account is necessary for the performance of BEM Services and to fulfill your requests. Further Personal Data you provide through linking different user accounts, is done so on a voluntary basis or to meet a request you’ve formulated.  

The Personal Data will be stored for as long as you continue to use BEM Services, and for a period of 5 years thereafter, or for the period of the statute of limitation to the extent the Personal Data may have legal effects.

2.    How We Use Your Information

BEM uses your Personal Data and usage information to offer and provide our products and services and to support our core business functions. These include service fulfilment, customer service, marketing, including contests, authentication, loss and fraud prevention, public safety and legal functions. Some examples include: 

  • To fulfill your requests for services and communicate with you about said requests;

  • To send you notifications concerning the purchased products and services;

  • To administer surveys, contests and promotions;

  • To provide customer service;

  • To help us improve and customize the Website;

  • To send you information about our products, services, promotions and contests; and

  • To protect the security or integrity of the Website and our business.

3.    How We Disclose Your Information Outside BEM 

BEM DOES NOT SELL OR RENT YOUR PERSONAL DATA TO ANY THIRD PARTIES WHATSOEVER.

We only disclose your Personal Data with your prior consent or as provided in this Privacy Policy.

3.1 Service Providers and Vendors

We may disclose or otherwise make available your Personal Data to other service providers or other third parties for the purpose of managing, providing, and improving BEM services. Examples are third parties hosting Events, hosting and maintenance providers, data storage and management providers. Generally, companies that help us to furnish the BEM services and improve our product and service offerings and our Websites.

If your Personal Data is transferred to such recipients outside the European Economic Area, in the case of any such transfers, we will use best efforts to ensure that your Personal Data is adequately safeguarded through the implementation of standard data protection clauses according to applicable laws and regulations. For more information on such measures contact info@bem.brussels.

3.2 Legal Requirements and Protection of Our Company and Others 

We may access, preserve and disclose your information in other special circumstances, namely (a) to enforce the Terms of Use; (b) to respond to claims that any content violates the rights of third parties; (c) to protect the safety, property, or other rights of BEM, BEM customers, associates, or any other person; or (d) where otherwise required by law. Examples include protecting the health or safety of Users. BEM may provide your Personal Data in response to a search warrant, subpoena or other legally valid inquiry or order, or as otherwise required by applicable law. 

4.    Your Rights

As data subject you have the following rights:

    • To request access to your Personal Data;

    • To obtain the rectification of any inaccurate Personal Data;

    • To obtain the erasure of Personal Data, under certain conditions;

    • To limit the processing activities to which the Personal Data is subject, under certain conditions;

    • To receive your Personal Data in a structured, commonly used and machine-readable format, and have the Personal Data transmitted to another controller, under specific conditions;

    • If processing is based on consent, to withdraw consent at any time (although this does not impact the lawfulness of past processing activities);

    • To lodge a complaint with the national supervisory authority;

    • To the extent any automated decision making would be involved, you have the right not to be subject to a decision (which engenders legal effects) based solely on automated decision making.

You can access, update and/or remove your Personal Data, including contact or account information, by sending us an email on info@bem.brussels.

5.    How to Unsubscribe to Direct Marketing

We want to communicate with you in the ways that you want to hear from us. If you no longer want to receive marketing messages from us, you can do this by clicking on the appropriate link at the bottom of our marketing emails, or by sending us an email on info@bem.brussels. Please allow sufficient time for your preferences to be processed.

6.    How We Secure Your Information

Securing your information is important to BEM. We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us.  However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.  As a result, while we strive to protect information transmitted on or through the Website, we cannot and do not guarantee the security of any information you transmit on or through the Website, and you do so at your own risk.

The Website requires the use of a mobile device or a computer, which require a username and password to log in. You must keep your username and password secure, and never disclose it to a third party.


7. Online Protections 

Your information is protected by the password or passcode you use to access your mobile device. Please keep this password or passcode confidential. 

8.  Privacy of Children Online

We are committed to protecting children's online privacy. In order to protect the privacy of children, BEM does not knowingly collect Personal Data from children under the age of 18 without prior parental consent. If we become aware that we have inadvertently received Personal Data from a child under the age of 18, we will delete such information from our records.

9.  LIMITATION OF LIABILITY

EXCEPT WHERE PROHIBITED BY LAW, UNDER NO CIRCUMSTANCES SHALL BEM BE LIABLE FOR DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES (EVEN IF BEM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), RESULTING FROM ANY ASPECT OF BEM USE OF THE PERSONAL DATA OF ANY THIRD PARTY PROVIDED BY YOU AND/OR YOUR COMPANY. THESE LIMITATIONS SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW. In some jurisdictions, some of the foregoing limitations may not apply.

10.  Links to Other Websites

Our Website may contain links to other websites.  A link to a third party's website does not mean that we endorse it or that we are affiliated with it.  We do not exercise control over third-party websites.  You access such third-party websites or content at your own risk.  You should always read the privacy policy of a third-party website before providing any information to the website.

11.  Changes to this Privacy Policy

BEM may change the Privacy Policy from time to time. We will inform you by posting the revised Privacy Policy on the Website.  Please check our Privacy Policy periodically for changes. We will post the date the Privacy Policy was last updated at the top of the Privacy Policy. The changes will go into effect on the “Last Updated” date shown in the revised Privacy Policy.  By continuing to use the Website, you consent to the revised Privacy Policy.

12.  Contact Us

If you have any questions about this Privacy Policy, please contact us at info@bem.brussels.